How To Seduce A Brand And Be Seduced
Wednesday, March 16
3:30PM - 4:30PM
Austin Convention Center
531 E 4th St
Everything has changed with the rules of marketing. No one knows who's chasing who, but we are all working to take our game to the next level so come learn how today's top music/media professionals are partnering with brands and what those brands want and need most from their newest content and media partners. Everyone has to win in the new equation.
The Latin Recording Academy (The Latin GRAMMYs)
Davina Aryeh is currently the Chief Marketing Officer for The Latin Recording Academy; the U.S. based international organization with the mission of promoting Latin music and arts. The organization...Show the rest
Davina Aryeh is currently the Chief Marketing Officer for The Latin Recording Academy; the U.S. based international organization with the mission of promoting Latin music and arts. The organization fulfills its commitment by hosting 15+ music-related events a year, including, most notably, the Latin GRAMMY Awards™. Davina is a graduate of Georgetown University (B.A. in Political Science and French) and has an MBA from Columbia Business School in New York. Her professional career has been in Marketing, P.R. and Business Development within the Entertainment Industry ranging from working at the world’s leading talent & sports/fashion event management company, IMG, to leading Latin American Marketing for the Men’s Tennis Tour (ATP) and contributing to the International Expansion Strategy at the National Basketball Association (NBA).
Her current role heading marketing and sales for the Latin GRAMMYs allows her to work on strategic partnerships with top marketing companies such as L’Oreal, Gucci, McDonald’s, and Diageo, while developing and executing innovative marketing and P.R. strategies to surpass sponsor ROI expectations. The Latin Recording Academy’s Corporate Social Responsibility Program, “Latin GRAMMY in the Schools,” is one of Davina’s favorite initiatives and allows her to engage in a personally and professionally fulfilling challenge of bringing together brands and the Latin GRAMMY Cultural Foundation in order to use music as a platform for positive change through the funding of instruments for schools in need and scholarships for students interested in pursuing music as a career.Hide the rest
Jesus M Gonzalez
Universal Music Group
Jesus "Malverde" Gonzalez, is a former Universal artist turned Label executive with more than 10 years of business development, marketing, and strategy experience. His artistic background gives him...Show the rest
Jesus "Malverde" Gonzalez, is a former Universal artist turned Label executive with more than 10 years of business development, marketing, and strategy experience. His artistic background gives him keen insights on the many nuances that bridging the gap between the creative/talent and the business/finance sides of successful Brand Partnership entail. In his current position as Director of Brand Partnerships, Jesus helps lead Universal Music Latin Entertainment's (UMLE) new business endeavors. UMLE is comprised of 6 labels, Universal Latino, EMI/Capitol Latino, Machete, AfterCluv, Fonovisa and Disa.
During his time at UMLE, Jesus has cultivated strategic partnerships for the company as a whole and UMLE’s diverse roster of global superstars and emerging new talent such as Juanes, Los Tigres del Norte, J Balvin, La Santa Cecilia, El Dusty, Los Rakas and MLKMN..
Additionally, Jesus has a long history of levering music & entertainment platforms for social & civic initiatives. He maintains close ties to prominent Hispanic organizations such as NCLR, MALDEF, NALEO, Voto Latino and the Hispanic Heritage Foundation.Hide the rest
The Citizen Agency, LLC
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