2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

It’s Your World: Creating Gameplay for a Massive Community

Friday, March 18
2:30PM - 3:15PM

Austin Convention Center
Ballroom C
531 E 4th St


Online virtual worlds are home to a vibrant community of players who all enjoy different play styles. Join Guild Wars 2 Associate Game Director Steven Waller, Head of Narrative Leah Hoyer, Environment Design Specialist Josh Foreman, and Guild Chat host Rubi Bayer as they discuss the challenges and rewards of creating engaging content for a large, diverse audience.

Hashtags: #sxsw #GuildWars2


Josh Foreman at SXSW

Josh Foreman

Environment Design Specialist


Leah Hoyer at SXSW

Leah Hoyer

Head of Narrative


Leah Hoyer is Studio Director in charge of Narrative at ArenaNet, most known for its popular Guild Wars franchise. Prior to that, Leah led the Narrative Design department at Microsoft Studios, wher...

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Rubi Bayer at SXSW

Rubi Bayer

Content Mktg Mgr


Steven Waller at SXSW

Steven Waller

Assoc Game Dir


Steven Waller is a Game Director in charge of Living World, Raid, Festival and Legendary Journey content at ArenaNet. Prior to ArenaNet, Steven led the Technical Art group at Rockstar San Diego, wh...

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Event Type
SXSW Gaming
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