Austin’s Mike Groener has been dubbed the “Walter White of Gin”. With the launch of Genius Gin in 2013 (featured in Texas Monthly) and The De Terra Collection; the world's first domestic Sotol released in 2015, Groener has quickly changed the climate of Texas spirits while rallying for a paradigm shift in the booze industry. As an avid spirits writer and fanatic, he continues to campaign for an “art above profit” approach to business while always capturing the zeitgeist of modern cocktail culture with his podcast Show de Vie.