2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Do Design: Why Beauty Is Key to Everything

Sunday, March 13
11:30AM - 12:00PM

Austin Convention Center
Room 10AB
531 E 4th St

An excellent guide to the essence of beauty — the freedom to create it and an argument for its power and importance to the soul.’ -Tim Smit, The Eden Project
So much goes unnoticed. We multi-task, switch between screens, work faster. When was thelast time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored.
Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?

Do Design will inspire you to:

-Improve your creative process

-Raise the quality and craft of your work

-Consider the experience as much as the product

-Adopt simplicity, utility and honesty as guiding principles

We are creative beings. We...

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Hashtags: #sxsw #DoDesign


Alan Moore at SXSW

Alan Moore


Smlxl Ltd

Alan Moore has designed and created everything from books to businesses. He has a unique grasp on the forces that are reshaping our world and how to creatively respond to them. Working on six conti...

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