Do Design: Why Beauty Is Key to Everything
An excellent guide to the essence of beauty — the freedom to create it and an argument for its power and importance to the soul.’ -Tim Smit, The Eden Project
So much goes unnoticed. We multi-task, switch between screens, work faster. When was thelast time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored.
Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?
Do Design will inspire you to:
-Improve your creative process
-Raise the quality and craft of your work
-Consider the experience as much as the product
-Adopt simplicity, utility and honesty as guiding principles
We are creative beings. We...
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![Alan Moore at SXSW](http://img.sxsw.com/2016/presenters/127798.jpg)
Alan Moore
Author
Smlxl Ltd
Alan Moore has designed and created everything from books to businesses. He has a unique grasp on the forces that are reshaping our world and how to creatively respond to them. Working on six conti...
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