2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The State of Alternative Radio: Where Do We Go from Here?

Friday, March 18
2:00PM - 3:00PM

Austin Convention Center
Room 15
531 E 4th St

The Alternative Radio format has an identity crisis. It seems the format has embraced more Top 40 artists, creating a division and controversy over how best to program for their market within the existing rock framework. What does “alternative” even mean now? Is rock dead or dying here?

Hashtags: #sxsw #altformat


Willobee  at SXSW


Dir of Broadcast Ops

Shamrock Communications

Director of Broadcast Operations, Shamrock Communications, Reno, NV. Program Director of Alternative KRZQ, Rock Z105.3, CHR POP FM and News Talk K-NEWS.

Willobee is a music industry powerhouse ...

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Michael Easterlin at SXSW

Michael Easterlin


Fueled By Ramen/Roadrunner Records

An 11-year veteran of the Warner Music group, Mike Easterlin joined Lava/Atlantic as SVP of Promotion in 2005 before moving to Fueled By Ramen (FBR) and Roadrunner in 2012. Easterlin, who served as...

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Lazlo  at SXSW


Program Dir


Troy Hanson at SXSW

Troy Hanson

VP/Rock Formats

Cumulus Media

Jeff Morad at SXSW

Jeff Morad

Program Dir



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