The State of Alternative Radio: Where Do We Go from Here?
The Alternative Radio format has an identity crisis. It seems the format has embraced more Top 40 artists, creating a division and controversy over how best to program for their market within the existing rock framework. What does “alternative” even mean now? Is rock dead or dying here?
Presenters

Willobee
Dir of Broadcast Ops
Shamrock Communications
Director of Broadcast Operations, Shamrock Communications, Reno, NV. Program Director of Alternative KRZQ, Rock Z105.3, CHR POP FM and News Talk K-NEWS.
Willobee is a music industry powerhouse ...
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Michael Easterlin
Pres
Fueled By Ramen/Roadrunner Records
An 11-year veteran of the Warner Music group, Mike Easterlin joined Lava/Atlantic as SVP of Promotion in 2005 before moving to Fueled By Ramen (FBR) and Roadrunner in 2012. Easterlin, who served as...
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Lazlo
Program Dir
KRBZ

Troy Hanson
VP/Rock Formats
Cumulus Media

Jeff Morad
Program Dir
WEQX