2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Future of Music Television

Tuesday, March 15
2:00PM - 3:00PM

Four Seasons
Ballroom CD
98 San Jacinto Blvd


Music videos is the most popular content category in the world. Everybody loves music videos. But on which platform do we consume them? How do we watch them? In what way? Although music videos account for 40% of the online video consumption, traditional music tv is fading. While some changed their approach by switching to long form content, broadcast & technology company XITE has been working on another solution. They built a product that engages viewers to music videos on the TV screen once again: a personalized TV channel. Could this combination between algorithmic personalization and human curation be the future of music television?

Hashtags: #sxsw #xitetv


Diederik Van Zessen

Programming & Music Dir

XITE Networks International

Nikita Kovalchuk at SXSW

Nikita Kovalchuk

Technical Program Mgr

XITE Networks International


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