The Power of We: Crowdfunding Kenya, Not Kanye
Monday, March 14
9:30AM - 10:30AM
Austin Convention Center
531 E 4th St
On 2/14, Kanye West asked for help with his $53M debt - he even said he deserves it more than children in Africa. On 2/19, frustrated fan Gabe Ferrer flipped the script on the convo by getting people to HelpKenyaNotKanye.com. Within days, the site got over 3M visitors, global press coverage, and some hefty $$$.
Gabe demonstrates how 1 small idea can be 1 big game-changer, and how 1 celebrity foot-in-mouth can become 1 worldwide charity campaign through the power of social media and crowd sourcing help from CrowdRise.
VP Strategic Partnerships
Advertising Creative from Miami