Bold and passionate, Dayna decided it was time to pave her own way through the entertainment industry, thus Big Picture Media was born in 2007 with nothing more than a laptop and a cell phone. Eight years later, Dayna runs and operates all facets of the company. In 2012, Big Picture Media expanded to open a new branch focusing on Digital Marketing and Social Media Management and in 2013 BPM announced the opening of the Los Angeles and Baltimore branches of the company. Dayna has taken her love for all things music, events, non-profit, film and currently resides in Los Angeles running the LA office.

Dayna has represented iconic bands in the rock scene like Thrice, The Used, Circa Survive, Taking Back Sunday, New Found Glory, Say Anything and more. She has been working with NonProfit Organization To Write Love on Her Arms since 2007. In addition her company handles 5 annual events for The Village Voice ranging from food truck events to concerts and has been doing press for CMJ for 7 years. Diversifying the roster even more, Big Picture Media has worked on soundtrack PR for Relativity Media for film hits like Dallas Buyers Club, Don Jon, The Penguins of Madagascar, ParaNorman, Best of Me and more.