2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Creating a Movement: The Story of SoulCycle

Tuesday, March 15
9:30AM - 10:30AM

Austin Convention Center
Ballroom D
531 E 4th St

Join the Founders of SoulCycle, Elizabeth Cutler and Julie Rice to learn how and why they took a risk nearly 10-years ago and created an alternative to the typical fitness routines that felt like work. Together, they developed an inspiring lifestyle brand and fitness experience that's as efficient as it is joyful — an experience that's the best part of people’s day, and that has transformed the country’s relationship with exercise.

Hashtags: #sxsw #SoulCycleSXSW


Elizabeth Cutler at SXSW

Elizabeth Cutler

Co-Founder & Chief Creative Officer


Julie Rice at SXSW

Julie Rice

Co-Founder & Chief Creative Officer


Kim Last at SXSW

Kim Last

Sr Editor

Fast Company


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