Esports has taken the world by storm — what was once considered a niche hobby has now proven itself a serious sport with a highly sought-after young fan base. With estimates that Esports fan numbers now rival the those of traditional sports, brands and investors are moving into the space like never before. From the recent formation of ELEAGUE, the first eSports league, by WME | IMG and Turner Sports to acquisitions of eSports teams by ‘traditional’ pro athletes, all eyes are on this space. The trouble is, as a sport still in its infancy in many ways, it's difficult to discern fact from fiction. Hear from experts in the industry about the opportunities, the challenges, and the ways to win this audience for the long term.