2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Fashion Over Fandom: Design & Style Driving Sales

Friday, March 11
12:30PM - 1:30PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd

The sports consumption habits of millennials — projected to reach more than 75 million by 2028 and surpass baby boomers as the largest living generation in the US — are rapidly changing, but the area seeing the biggest transformation is purchasing trends around team merchandise as these young sports fans are starting to believe that style, design, brand and color of gear, along with individual expression, takes precedent over allegiances to teams or players. This panel takes an in-depth look into the fashion over fandom behavioral shift.

Hashtags: #sxsw #SXsports


Chris David Garcia at SXSW

Chris David Garcia

Creative Dr

Houston Astros

Industry leading creative thinker, designer & artist with over 10 years of marketing & branding experience, helping visually shape some of professional sport’s most well known brands and working wi...

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Ian Stonebrook at SXSW

Ian Stonebrook

Assoc Editor


Hi my name's Ian Stonebrook and I work as Associate Editor for NiceKicks.com in the great city of Austin, TX.

Malcolm Manswell

Brand Mktg Ambassador


Ryan Donovan at SXSW

Ryan Donovan

VP, Mktg


Ryan Donovan is VP Marketing for Fanatics, a position he has held since April, 2013. Ryan is responsible for all facets of the business related to brand and advertising for its Fanatics and FansEdg...

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