2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

From Console to Track: Esports and Formula E

Sunday, March 13
2:00PM - 3:00PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd


As two emerging sports, Formula E and esports share many similarities; not only a millennial audience but a desire to innovate at a rapid rate and disrupt the industry around them. Experts within the esports industry and Formula E will discuss the rapid evolution of esports, how it is affecting traditional sports viewership, and how organizations can leverage esports to innovate and gain new audiences on a platform that is evolving at an exponential rate.

Hashtags: #sxsw #fesports


Darren Cox at SXSW

Darren Cox

Chief Maverick Officer


After 20 years of automotive innovation, Darren has left the ‘Navy to become a ‘Pirate’. Recognised as one of the global top 50 UK automotive executives in 2015, Darren has delivered industry shapi...

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Sean Charles at SXSW

Sean Charles

Sr Dir Publisher Content

Turtle Entertainment

Tom Halls at SXSW

Tom Halls

Head of Digital

Formula E


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