2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Creative Strategies in Americana

Wednesday, March 16
2:00PM - 3:00PM

Austin Convention Center
Room 12AB
531 E 4th St

"Americana" is a term whose definition keeps evolving. How do artists develop strong, innovative voices while maintaining a connection to this tradition-minded genre? This panel convenes two multiple Americana award nominees and their teams to discuss how they have shaped and maintained their careers making roots-aware, future-thinking music. Topics to be explored include marketing and business strategy, touring, relationships with radio and new media, and finding oneself with in an artistic community.

Hashtags: #sxsw



Ann Powers

Music's Critic & Correspondent

NPR Music

John Allen at SXSW

John Allen


New West Records

As president of notable independent label New West Records, New West Independent Music Publishing and its developing artists imprint, Normaltown Records, Allen opened New West's first Nashville off...

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Denise Stiff


DS Management

Cliff O'Sullivan at SXSW

Cliff O'Sullivan


Rounder/Sugar Hill Label Group

Robert Ellis

Robert Ellis

Sarah Jarosz

Amanda Hale at SXSW

Amanda Hale


Vector Management

Amanda Hale serves as Vector Management’s in-house publicist, working closely with managers to strategize and implement or oversee PR campaigns for many of their clients. Vector represents a wide v...

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