2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Stefan Sagmeister

Why Beauty Matters

Sunday, March 13
3:30PM - 4:30PM

ANALOG by American Greetings
325 E 6th St, Austin, TX 78701

Internationally renowned designer and typographer Stefan Sagmeister has been celebrated for his unorthodox album covers, innovative campaigns and provocative exhibitions, including “The Happy Show.” Throughout the 20th and 21st centuries, beauty has gotten a bad reputation. In his talk, he’ll explain why this is utterly stupid, by making a case for the value of beauty.

Hashtags: #sxsw


Stefan Sagmeister


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