Presented by: Capital One
Confirmation Bias: Innovation’s Blind Eye
Great product teams understand the importance of dissenting feedback. However, a team might drive toward an inferior product because it fixates on a few pieces of positive feedback, or a persuasive product lead might seek out data to support her pet feature. Moving quickly often requires trusting our intuition, but what is the difference between gut instinct and bias?
Presenters
Allison Abbott
Design Researcher & Strategist
Capital One
As a Design Researcher with a focus on UX, Design Thinking, and Human-Centered Design, I'm passionate about creating products and services that solve real customer needs, and meet customers where t...
Show the restEmma Sagan
Principal Assoc/Digital Prod Mgmt
Capital One
Details
Access
Interactive Badge, Gold Badge, Platinum Badge
Format
Event Type
Sessions
Track
Partner Programming
Level
Intermediate
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