Presented by: Capital One
Confirmation Bias: Innovation’s Blind Eye
Great product teams understand the importance of dissenting feedback. However, a team might drive toward an inferior product because it fixates on a few pieces of positive feedback, or a persuasive product lead might seek out data to support her pet feature. Moving quickly often requires trusting our intuition, but what is the difference between gut instinct and bias?
Presenters
![Allison Abbott at SXSW](http://img.sxsw.com/2016/presenters/148318.jpg)
Allison Abbott
Design Researcher & Strategist
Capital One
As a Design Researcher with a focus on UX, Design Thinking, and Human-Centered Design, I'm passionate about creating products and services that solve real customer needs, and meet customers where t...
Show the restEmma Sagan
Principal Assoc/Digital Prod Mgmt
Capital One
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Interactive Badge, Gold Badge, Platinum Badge
Format
Event Type
Sessions
Track
Partner Programming
Level
Intermediate