2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Capital One

Confirmation Bias: Innovation’s Blind Eye

Friday, March 11
9:30AM - 10:30AM

Great product teams understand the importance of dissenting feedback. However, a team might drive toward an inferior product because it fixates on a few pieces of positive feedback, or a persuasive product lead might seek out data to support her pet feature. Moving quickly often requires trusting our intuition, but what is the difference between gut instinct and bias?

Hashtags: #sxsw #CapitalOneHouse


Allison Abbott at SXSW

Allison Abbott

Design Researcher & Strategist

Capital One

As a Design Researcher with a focus on UX, Design Thinking, and Human-Centered Design, I'm passionate about creating products and services that solve real customer needs, and meet customers where t...

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Emma Sagan

Principal Assoc/Digital Prod Mgmt

Capital One


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