Presented by: Ten-X
Launching a Brand
This lively panel with top executives from well-known and developing brands will help answer questions critical to a successful brand launch. The discussion will help companies understand that there is a complex strategy to successfully bringing a concept to market. This will help entrepreneurs, starts ups and even mature companies that have an intriguing idea, but are unsure of how to successfully take the next step in bringing their brand to life. Some of the key questions we will pose and answer: Who is your target market? What is your revenue model? Who are your competitors? What is the market willing to pay for this product or service? When will you be profitable? What makes you different and what makes you necessary?
Presenters
Natalie Cofield
Founder
Urban Co-Lab
Rick Sharga
EVP
Ten-X
Rick became Chief Marketing Officer of Ten-X in January, 2016, after spending two years with Auction.com as an Executive Vice President. One of the country’s most frequently-quoted sources on real ...
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Robert Malcolm
Exec in Residence
McCombs School of Business
Therese Hayes
SVP Brand
Luvo Inc
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