Presented by: Ten-X
Launching a Brand
Saturday, March 12
12:30PM - 1:30PM
Hilton Austin Downtown
500 E 4th St
This lively panel with top executives from well-known and developing brands will help answer questions critical to a successful brand launch. The discussion will help companies understand that there is a complex strategy to successfully bringing a concept to market. This will help entrepreneurs, starts ups and even mature companies that have an intriguing idea, but are unsure of how to successfully take the next step in bringing their brand to life. Some of the key questions we will pose and answer: Who is your target market? What is your revenue model? Who are your competitors? What is the market willing to pay for this product or service? When will you be profitable? What makes you different and what makes you necessary?
Rick became Chief Marketing Officer of Ten-X in January, 2016, after spending two years with Auction.com as an Executive Vice President. One of the country’s most frequently-quoted sources on real ...Show the rest
Rick became Chief Marketing Officer of Ten-X in January, 2016, after spending two years with Auction.com as an Executive Vice President. One of the country’s most frequently-quoted sources on real estate, mortgage and foreclosure trends, Rick has appeared on the CBS Evening News, NBC Nightly News, CNN, ABC World News, CNBC, FOX, Bloomberg and NPR; briefed government organizations such as the Federal Reserve and Senate Banking Committee; and corporations like JPMorgan Chase, Citibank and Deutsche Bank.
Prior to joining Auction.com, Rick was an Executive Vice President for Carrington Mortgage Holdings, which owns and operates multiple businesses in the mortgage, real estate and securities industries. Rick also spent eight years at RealtyTrac, where as senior vice president he was responsible for marketing, business development and data operations, and won the Stevie® Award for National Marketing Executive of the Year.
Before RealtyTrac, Rick developed and executed sales and marketing programs for technology companies such as Fujitsu, JD Edwards, Toshiba, and Hitachi; start-ups like Tickets.com; and consumer brands including Pizza Hut, Acura and Cox Communications.
Rick is a member of the Corporate Board of Governors of the National Association of Hispanic Real Estate Professionals, and was included in Inman News’ Inman 100, an annual list of the most influential leaders in real estate in both 2013 and 2014.Hide the rest
Exec in Residence
McCombs School of Business