2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Ten-X

Launching a Brand

Saturday, March 12
12:30PM - 1:30PM

Hilton Austin Downtown
Room 408
500 E 4th St

This lively panel with top executives from well-known and developing brands will help answer questions critical to a successful brand launch. The discussion will help companies understand that there is a complex strategy to successfully bringing a concept to market. This will help entrepreneurs, starts ups and even mature companies that have an intriguing idea, but are unsure of how to successfully take the next step in bringing their brand to life. Some of the key questions we will pose and answer: Who is your target market? What is your revenue model? Who are your competitors? What is the market willing to pay for this product or service? When will you be profitable? What makes you different and what makes you necessary?

Hashtags: #sxsw


Natalie Cofield at SXSW

Natalie Cofield


Urban Co-Lab

Rick Sharga at SXSW

Rick Sharga



Rick became Chief Marketing Officer of Ten-X in January, 2016, after spending two years with Auction.com as an Executive Vice President. One of the country’s most frequently-quoted sources on real ...

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Robert Malcolm at SXSW

Robert Malcolm

Exec in Residence

McCombs School of Business

Therese Hayes at SXSW

Therese Hayes

SVP Brand

Luvo Inc


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Music sponsor
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Interactive sponsor
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