2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: McDonald’s

McDonald’s Pitch Event: Retail Innovation

Friday, March 11
3:45PM - 4:45PM

Hilton Austin Downtown
Room 408
500 E 4th St

For a provider of everyday convenience like McDonald’s, we must continually innovate to keep up with changing customer expectations and emerging behaviors so that we can continue to improve the consumer experience – from how we package our food to new supporting new technologies in our restaurant. Over the last 40 years, McDonald’s has pioneered the concept of the drive-thru, as well as many more important retail innovations. In this session, we will hear from startups pioneering new innovations in the retail industry.

Hashtags: #sxsw


Brendan Cahill

Penguin Random House

Deborah Wahl

McDonald's Corporation

Greg Sugar

Sr Dir/Global Digital Business Dev


Jason Calacanis



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