2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: McDonald’s

McDonald’s Pitch Event: Internet of Things (IoT)

Friday, March 11
12:30PM - 1:30PM

Hilton Austin Downtown
Room 408
500 E 4th St

The Internet of Things (IoT) embeds sensors, electronics, software and network connectivity into physical objects. The insights gathered from these smart devices allow us to understand our world in real time in ways we never could before. Enabling IoT in our 14,000 US stores and kitchens helps us to better know and understand consumer behavior. IoT has the ability to upend almost every facet of our lives, and in this session, we will hear from startups making waves in this space.

Hashtags: #sxsw


Brett Hurt at SXSW

Brett Hurt

Co-Founder & CEO


Greg Sugar

Sr Dir/Global Digital Business Dev


Julia Vander Ploeg

US VP of Digital

McDonald's Corporation

Tyson Tuttle at SXSW

Tyson Tuttle


Silicon Labs


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo