2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: McDonald’s

McDonald’s Pitch Event: Mobility On-Demand

Friday, March 11
11:00AM - 12:00PM

Hilton Austin Downtown
Room 408
500 E 4th St

Do you remember how you got around in the era before traffic and arrival times could all be easily accessed on your phones? How about the legwork needed to get groceries delivered in under an hour before the advent of on-demand services? Recent innovations have solved many of the logistical and economical challenges to make this world of mobility possible, and we’re just at the start of this massive shift allowing for greater levels of convenience. In this session, we will hear from startups further ushering us into the next wave of mobility and their applications to the everyday food space.

Hashtags: #sxsw


Atif Rafiq at SXSW

Atif Rafiq

SVP/Chief Digital Officer

McDonald's Corporation

Greg Sugar

Sr Dir/Global Digital Business Dev


Jay Davis

Dir Global Distribution Strategy

Ford Motor Company

Rohit Makharia

Investment Mgr

Gm Ventures


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