2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Smart Studios Story

Friday, March 18
2:00PM - 3:00PM

Austin Convention Center
Room 18ABC
531 E 4th St

Smart Studios, an unassuming recording studio in Madison, Wisconsin was at the center of the global rise of 90s alternative rock. Nirvana, Smashing Pumpkins, Garbage and L7 are just a handful of bands that recorded at this legendary studio, founded by Butch Vig and Steve Marker. The documentary ‘The Smart Studios Story’ tells the story of the studio and its significant contributions. Join studio owners Butch Vig and Steve Marker, filmmaker Wendy Schneider and others as they discuss this hallowed studio and the music that was created there.

Hashtags: #sxsw #smartstudios


Butch Vig

Exec Producer

The Smart Studios Story

Jonathan Poneman

Sub Pop Records

Kerry Brown at SXSW

Kerry Brown


The Smart Studios Story

Kerry is an award-winning, multi-platinum producer, TV and film producer, and event planner. He recently produced 808 day with Roland Corp, a special for His Holiness the Dalai Lama’s birthday part...

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Steve Marker at SXSW

Steve Marker


The Smart Studios Story

Wendy Schneider


The Smart Studios Story


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