2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Good Charts: Making Smarter Data Visualizations

Sunday, March 13
10:00AM - 10:30AM

Austin Convention Center
Room 10AB
531 E 4th St

Turn plain, uninspiring charts into smart effective visualizations with the help of dataviz maven Scott Berinato in Good Charts, the essential guide to how visualization works and how to use this new language to impress and persuade. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. The book goes beyond proffering a set of static rules for making visualizations and taps into well-established and vanguard research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore what works and why.

Hashtags: #sxsw #goodcharts


Scott Berinato at SXSW

Scott Berinato


Harvard Business Review

Scott Berinato, senior editor at Harvard Business Review, is an award-winning writer, editor, content architect, and a self-described “dataviz geek” who relishes the challenge of finding visual sol...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo