2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Virtual Reality: From Empathy to Action

Tuesday, March 15
9:30AM - 10:30AM

JW Marriott
Salon C
110 E 2nd St

Virtual reality has been touted as ‘the empathy machine’, a motivating term to describe the immersive capability that VR brings to content. Beyond the strong emotional impact, the technology also provides inroads for both immediate and ongoing action.

We will feature Inside Impact: East Africa. This film takes you on a journey with President Clinton and the Clinton Global Initiative for an unforgettable first-hand look at their efforts in action in Kenya and Tanzania. In our session, speakers will talk about creating VR film pieces with the power to move people in a memorable, lasting way.

Panelists will share their views on where the industry is going and what that means for the future of cinema to create impact.

Hashtags: #sxsw #vrempathy


Allison Arden

VP & Publisher

Advertising Age

Bryan Mochizuki at SXSW

Bryan Mochizuki

Mktg Dir

Clinton Global Initiative

Bryan Mochizuki leads an in-house team in the branding, messaging, and creative execution of all Clinton Global Initiative (CGI) events and platforms. He is also responsible for a variety of effort...

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Robert Holzer at SXSW

Robert Holzer

Founder & CEO

Matter Unlimited

Over the past 20 years, Rob has been on the front line of innovation in advertising, digital marketing, and branding. His groundbreaking work for GE's "Ecomagination" campaign and Obama's HopeActCh...

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Yelena Rachitsky

Producer & Head of Education

Oculus Story Studio

Creative Producer and Head of Education at Oculus Story Story Studio, leading the efforts on outreach as well as producing and curating external projects.

Prior to story studio, Yelena was the...

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