"No doubt that the world is “mobile”, but some features suggest that when talking about Hispanic consumers and entrepreneurs, things become even more “movidas”.

Latin users do not only think but live “mobile”. Hispanic young adults are more likely to own a smartphone than a PC and even Latin grannies go social through their mobile devices. In fact, smartphone penetration is higher among Hispanics around the world, and they frequently use cutting-edge digital media.

When it comes to the supply side, Hispanic creativity is also contributing to the development of sites, apps and games for digital and mobile environments. Entrepreneurship is clearly an opportunity, or sometimes the way out, for many Hispanic people that may add some important elements to compete in the digital content market.

This panel will explore what these elements may be, how singular Latin start-ups are when talking about the digital mobile content market, and whether we can talk about a Latin influence to the development of the digital curve."