At a young age, Alex was recognized for his experience in hospitality management, marketing, and corporate retail management in Miami, Florida's highly competitive market. He has over 10 years of experience as an operator of alcohol-related venues and events, and an extensive network of contacts. He worked with the Washington State Liquor Control Board (LCB) for a 24-hour drinking bill, which failed by one vote in Seattle.

The LCB handles Washington's alcohol and cannabis regulation, which lead to Alex's entrance into the cannabis industry, where he brings his unique presence, entrepreneurial spirit, and experience. He was awarded the first recreational cannabis license in the State of Washington. Now he is actively living and working in both Washington and Oregon, and is getting ready to enter Oregon's recreational cannabis market and other auxiliary businesses.