2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Google Self-Driving Car Project

Friday, March 11
3:45PM - 4:45PM

Austin Convention Center
Ballroom D
531 E 4th St


Everyone's talking about self-driving cars these days, but how can you differentiate between hype and reality? In the six years of Google’s project, its vehicles have self-driven over 1.3 million miles, racking up the equivalent of 90 years of human driving experience. Google says its cars can now handle the vast majority of everyday situations it finds on the roads, but what does the path to a driverless future look like? How could it be that self-driving cars be both three and 30 years away?

Urmson shares his stories from the front lines of building the world's first fully self-driving cars.

Hashtags: #sxsw #googleSDC


Chris Urmson at SXSW

Chris Urmson

Dir Self-Driving Cars

Google Self-Driving Car Project


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