Mentors - Publicity and Marketing: Rachel Walker (Sundance)
Saturday, March 12
12:30PM - 2:00PM
Austin Convention Center
531 E 4th St
Publicity, and marketing can make or break a film. Come get some hands on information about the modern role of PR, and how marketing impacts filmmakers and their films today.
This Mentor Session requires advance online sign up and is available to all Film, Gold, and Platinum badgeholders on a first-come, first-served basis. Online sign ups will open in February.
Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.
Sundance/LA Film Fest
Rachel began working as a professional publicist while attending NYU (c/o 2007), initially for her father (Jeff Walker, a marketing consultant named Entertainment Weekly's 46th smartest person in H...Show the rest
Rachel began working as a professional publicist while attending NYU (c/o 2007), initially for her father (Jeff Walker, a marketing consultant named Entertainment Weekly's 46th smartest person in Hollywood, credited with making Comic-Con the studio and filmmaker destination it is today). Her first campaign included coordinating genre press and convention appearances for Shaun of the Dead and she's never looked back.
In 2012, Rachel turned her sights toward the independent world and now devotes her time between studio/network genre campaigns (Including Birdman and Amazon Studios' Man in the High Castle) to bringing new independent films to light. She is the Publicity Manager for the LA Film Festival and for the past three years, she has been the publicist for US Competition Films at the Sundance Film Festival. She has also worked on set as Unit Publicist for films like Life Partners, (released December 2014 by Magnolia) and Folk Hero Funny Guy which she is also co-produced. Among the five shorts she has produced, one premiered at SXSW 2015 ("Baby") and another won Best Fantastic Short at Fantastic Fest 2015 ("Movies in Space")
Rachel began bringing together her worlds of independent film and genre this past Comic-Con with a panel on the state of independent horror, a collaboration with Fantastic Fest, Beyond Fest and SpectreFest. She is also author of Film Independent's blog post on the importance of Unit Publicity, member of IATSE Local 600's Unit Publicist council, and has been featured in ICG Magazine discussing the current landscape of publicity and the increased importance of having both a unit publicist and still photographer on set in the age of social networks and online marketing.Hide the rest