2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Good is the New Cool

Wednesday, March 16
12:45PM - 1:45PM

Austin Convention Center
Room 15
531 E 4th St

Marketers will always have the need for commerce and profit, but giving back to their consumers and communities has taken on equal significance for major companies and A-list artists alike. Such parallel paths will be explored in the forthcoming book “Good Is The New Cool,” co-authored by Afhdel Aziz, head of Absolut Labs, who will be joined by Lady Gaga manager Bobby Campbell, MAC Presents president Marcie Allen and MAC VP Andrew Hampp.

Hashtags: #sxsw #GoodIsCool


Andrew Hampp at SXSW

Andrew Hampp

VP Brand Strategist

MAC Presents

Andrew Hampp is VP-brand strategist, at MAC Presents, where he is focused on helping MAC clients build industry-leading music strategies and experiences. Prior to joining MAC, Andrew spent four yea...

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Marcie Allen at SXSW

Marcie Allen


MAC Presents

Marcie Allen leverages her more than 20 years of music industry experience to negotiate high-profile partnerships between the world’s leading brands and artists. Allen has brokered and executed mul...

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Bobby Campbell at SXSW

Bobby Campbell

Afdhel Aziz at SXSW

Afdhel Aziz

Creative Dir/Absolut Labs

Pernod Ricard

Afdhel Aziz is a brand strategist and marketing expert who has worked for global brands such as Procter & Gamble, Heineken, Absolut and Nokia, in London and New York.

He is currently Creative Di...

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