Good is the New Cool
Marketers will always have the need for commerce and profit, but giving back to their consumers and communities has taken on equal significance for major companies and A-list artists alike. Such parallel paths will be explored in the forthcoming book “Good Is The New Cool,” co-authored by Afhdel Aziz, head of Absolut Labs, who will be joined by Lady Gaga manager Bobby Campbell, MAC Presents president Marcie Allen and MAC VP Andrew Hampp.
Presenters

Andrew Hampp
VP Brand Strategist
MAC Presents
Andrew Hampp is VP-brand strategist, at MAC Presents, where he is focused on helping MAC clients build industry-leading music strategies and experiences. Prior to joining MAC, Andrew spent four yea...
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Marcie Allen
Pres
MAC Presents
Marcie Allen leverages her more than 20 years of music industry experience to negotiate high-profile partnerships between the world’s leading brands and artists. Allen has brokered and executed mul...
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Bobby Campbell

Afdhel Aziz
Creative Dir/Absolut Labs
Pernod Ricard
Afdhel Aziz is a brand strategist and marketing expert who has worked for global brands such as Procter & Gamble, Heineken, Absolut and Nokia, in London and New York.
He is currently Creative Di...
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