2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

From Dive Bars to the Billboard Charts - X Ambassadors, an Artist Development Case Study

Friday, March 18
2:00PM - 3:00PM

Austin Convention Center
Room 13AB
531 E 4th St

X Ambassadors are a New York band who define  long term, artist development. Three out of the four band members grew up together, playing in bands throughout their youth in Ithaca, NY, eventually relocating to Brooklyn to start the band. After self releasing EP's and touring the United States multiple times in their van (plus self funding trips to Europe), the band signed to KidinaKorner - a joint venture between superstar producer Alex Da Kid and Interscope. Their journey while on Interscope has been a slow burn - releasing two EP's, and multiple singles plus non stop worldwide touring. Two massive TV placements - one with Beats By Dre and one with Jeep - kickstarted the launch of their new album, VHS and lit the fire that took their single "Renegades" to the top of the charts around the world. We will take a look at the strategy (and luck!) behind building a band in our ever changing industry. It's a little bit of luck, a...

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Hashtags: #sxsw



Seth Kallen


This Fiction Management

Robbie Lloyd at SXSW

Robbie Lloyd

Interscope Geffen A&M DGC

Greg Johnson at SXSW

Greg Johnson

Sr A&R

Songs Music Publishing

Greg joined SONGS Music Publishing in 2009 after working in A&R at Warner Music Group’s Atlantic Records and Lava Records from 2001 - 2008.

At SONGS, Greg facilitates co-writing and production s...

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Sam Harris

X Ambassadors

David Galea


United Talent Agency


Music Badge, Platinum Badge, Artist Wristband
Event Type
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