2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Hidden in Plain View: Discovering Lo-fi Magic

Friday, March 11
11:00AM - 12:00PM

JW Marriott
Salon FGH
110 E 2nd St

"While friction in high-tech experiences connotes poor design, in the analog realm, friction is how our materials talk back to us. When we feel the resistance of a push or gauge distance with an echo, we use physical intuition to interpret feedback from the world around us. Logically, this type of lo-fi reasoning guides studio practice in art and craft-based fields.

However, using strategies like origami, technology labs are also seeking ways to make complex problems tangible—to open then up to physical intuition. We may universally think best when we think with our hands. By engaging abstractions in this manner, designers can find surprising possibilities for projects hidden in plain view."

Hashtags: #sxsw #haptic


Kelli Anderson at SXSW

Kelli Anderson

Creative Resident


Kelli Anderson is a Brooklyn-based artist, designer, and current Adobe Creative Resident. She is currently exploring how design taps into invisible forces at play in the world – from lo-fi paper co...

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