2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Inside Out—How Did This Song Get In That Commercial?

Thursday, March 17
2:00PM - 3:00PM

Austin Convention Center
Room 15
531 E 4th St

When it comes to music in advertising, it’s not always as easy or simple as it appears. This frank discussion will get to the heart of music in advertising—with case studies into the hows and whys. Participants will include a music producer, a producer, and creative directors from the same ad agency. They will examine the rebranding of mayonnaise-alternative Miracle Whip, openly discussing the edgy campaign that featured the song “The Devil Takes Care of His Own” by the British band Band of Skulls. It was an irreverent approach, with a badass track, for an everyday brand; an F-U to other condiments. The band’s crunchy guitars were the perfect match for the brand’s new swagger. The speakers will also discuss the offbeat Kraft Lunchables campaign that spotlighted a platypus on banjo and a jackalope on synth keytar with their rendition of “Dueling Banjos." Grammy-nominated banjoist Noam Pikelny of the Punch Brothers and electr...

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Hashtags: #sxsw


Bonny Dolan at SXSW

Bonny Dolan

Managing Dir

Comma Music

Bonny navigates the intersection of advertising agencies and music makers—working to connect brands and musicians/artists. As Managing Director/Executive Producer of the award winning music house, ...

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Michael Straznickas

Exec Creative Dir


Dave Reger


Steve Ross at SXSW

Steve Ross

Dir of Broadcast Production


Brandy Ricker at SXSW

Brandy Ricker

Music Producer


Music Producer in Chicago for advertising agency, mcgarrybowen. Has worked in advertising the past 4 years, placing music for brands such as Marriott, Pizza Hut, Disney, and Kraft including Kool Ai...

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Music Badge, Platinum Badge, Artist Wristband
Event Type
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