2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Self Sells: How Glossier Is Delivering Beauty IRL

Saturday, March 12
11:00AM - 12:00PM

Austin Convention Center
Ballroom EFG
531 E 4th St

Emily Weiss has a hunch that the time-tested marketing mantra “sex sells” is going away.

Technology is enabling self-expression, but most importantly self-acceptance, in a tremendous, unprecedented way. So at Glossier she’s operating under the belief that self sells. That being yourself, being honest and authentic sells. Wherever you're at, that is fine with Glossier. She’s taking a chance that women will respond to this reclamation of beauty and their bodies.

In this discussion between Glossier Founder & CEO Emily Weiss and her longtime friend and mentor, Katherine Power, Co-Founder and CEO of Clique Media Group, will explore the cosmic shift taking place in the beauty industry and why the top-down traditional advertising model doesn’t work anymore (and why it’s inherently anti-feminist). Get excited for lots of talk about, content, commerce, media, and mediums. But it’s beauty and feminism, so it’ll be way more exciting than just that.

Hashtags: #sxsw #glossier


Emily Weiss at SXSW

Emily Weiss

Founder & CEO


Emily Weiss is the founder and CEO of Glossier, a modern beauty products brand made by editors who ‘get' what works, and inspired by what girls want in real life. Together with her Glossier communi...

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Katherine Power at SXSW

Katherine Power


Clique Media Group

Katherine Power is the co-founder and CEO of the leading content and commerce company, Clique Media Group (CMG), which includes WhoWhatWear.com (celebrity style and runway trends), MyDomaine.com (h...

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