2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Courtside with NBA Commissioner Adam Silver

Friday, March 11
12:30PM - 1:30PM

Austin Convention Center
Ballroom EFG
531 E 4th St

The NBA, its game and its players have never been more popular – just ask the fans who congregate in social communities around the world to celebrate the game of basketball. Fans want to do more than just follow the NBA – they want to contribute to the conversation and help shape the league’s narrative. In order to address this ever-growing fan involvement, the NBA has focused on becoming a global leader in capturing, packaging and sharing its video content. NBA Commissioner Adam Silver will discuss the ongoing shift in fan consumption, the league’s opportunities for future growth and the NBA’s modern approach to content sharing and distribution among fans.

Hashtags: #sxsw #NBACommish


Adam Silver at SXSW

Adam Silver



Brian Stelter at SXSW

Brian Stelter

Anchor & Correspondent


Brian Stelter is the host of “Reliable Sources,” which examines the week’s top media stories every Sunday at 11:00 a.m. ET on CNN/U.S, and the senior media correspondent for CNN Worldwide. Stelter ...

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