2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Invisible Influence and Winning at SXSW 2016

Friday, March 11
11:00AM - 12:00PM

Austin Convention Center
Ballroom D
531 E 4th St

SXSW Interactive can change your life. You’ll meet new people, learn new things, and maybe even discover the next big thing. But how can you make the most of this amazing opportunity? In this session, Wharton Professor and bestselling author Jonah Berger offers tips for winning at SXSW. Based in part on his new book “Invisible Influence” Berger will show you how to navigate the madness and make the next five days and nights a time to remember. Whether you want to make better decisions, have more fulfilling social interactions, or design products and programs that help people have happier, healthier lives this session is not to be missed!

Hashtags: #sxsw #InvisibleInfluence


Jonah Berger


The Wharton School


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