2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Identity and the Chemistry of Experience

Sunday, March 13
5:00PM - 6:00PM

Austin Convention Center
Room 18ABCD
531 E 4th St


For most of our history, the sense of self was something deeply personal; shared sparingly with a handful of trusted friends and family.

Today, identity is a convergence of 3 dimensions: Personal, national & digital. Tech and culture have transformed identity into a medium of exchange.

In a connected world, context is essential for meaningful interactions and user experiences. From social media and the sharing economy — to VR and autonomous cars — the future of the human race is being shaped by hackers and painters. And everyone has a role to play.

Sprinklr's Director of Experience Design will describe what identity and the chemistry of experience mean for brands, startups and society.

Hashtags: #sxsw #idchemex


Esteban Contreras at SXSW

Esteban Contreras

Dir of Experience Design


Director of Experience Design at Sprinklr. CX, UX and all things digital. Previously at Samsung. Author of Social State. Tech startup advisor. Made in Guatemala. Living in Vancouver, BC, Canada wit...

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