2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Why Art Needs Science: Fashion and Tech's Future

Sunday, March 13
5:00PM - 6:00PM

Westin Austin Downtown
Continental 1-2
310 E 5th ST

Wearable tech has recently become a buzzword in both the tech and fashion industries, but the convergence of the two can go way beyond smartwatches. How can innovations in tech change the way that the fashion industry constructs, creates, and markets clothing? Conversely, how can the arts influence the tech space, especially when it comes to educating future innovators and inspiring more young women to be the makers of tomorrow?

Hashtags: #sxsw


Coco Rocha at SXSW

Coco Rocha

Model & Influencer

Coco Rocha is one of fashion’s most ubiquitous faces; she’s modeled for Marc Jacobs, Prada, Zac Posen, Chanel, Banana Republic and Balenciaga to name a few. Recently, she starred as a mentor on the...

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Kate Parker

Google Brand Mktg Mgr

Google Made With Code

Kate Parker is the Head of Marketing Communications for Made with Code, Google's initiative to inspire girls to try coding and to see it as a means to pursue their dream careers. As a program lead,...

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Madison Maxey at SXSW

Madison Maxey

Fashion Technologist

Madison Maxey started sewing at the age of 8 and was interning at Tommy Hilfiger as a sophomore in high school. She studied fashion design at Parsons until winning the coveted Thiel Fellowship, whi...

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Piera Gelardi

Exec Creative Dir & Co-Founder

Refinery 29

Piera Gelardi is Executive Creative Director and co-founder of the award-winning lifestyle digital media company, Refinery29. She leads a growing team of creatives who bring the brand to life onlin...

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