2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Mutually Inclusive: Building a Brand's Community

Sunday, March 13
5:00PM - 6:00PM

Westin Austin Downtown
Continental 3
310 E 5th ST


In this conversation, Tyler Haney, Founder and CEO of Outdoor Voices and Farryn Weiner, VP of Marketing and Brand Strategy at sweetgreen, will discuss the way a new generation of brands are driven by the goal of making industries like travel, fashion, food and fitness more approachable. The conversation will cover building inclusive online and offline communities, creating a strong internal company culture, and fostering a brand tone that’s more human than super-human.

Hashtags: #sxsw


Farryn Weiner at SXSW

Farryn Weiner

VP Mktg & Brand Innovation


VP Marketing & Brand Strategy, Sweetgreen. Jetsetter & Michael Kors Alum. Forbes #30U30. Adrenaline Junkie. Adventure Capitalist

Tyler Haney at SXSW

Tyler Haney

Founder & CEO

Outdoor Voices

Tyler Haney is the Founder and CEO of Outdoor Voices, a lifestyle brand that makes technical apparel for recreation. A graduate of Parsons School of Design, Tyler grew up in Boulder, CO, where well...

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