2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: The University of Texas at Austin

The Real Score: Analytics and Big Data in Sports

Saturday, March 12
3:30PM - 4:30PM

3TEN Austin City Limits Live
310 Willie Nelson Blvd Ste 1A

Industry professionals from leading sports organizations will share the strategies, tools, resources and techniques they use to help their organizations improve decision-making, processes and business results. Learn how to utilize data management strategies to maximize the effectiveness of customer relationship management (CRM), marketing automation, data warehousing and analytics to drive actionable business intelligence and bottom line results. Join this lively conversation and participate in a question and answer session around the growing topic of sports data management and analytics.

Hashtags: #sxsw


Abbey Carter

Client Svcs Mgr


Abbey joined SSB’s Client Services team in October 2014 after spending three seasons working as Director of Database Marketing and Analytics for Sun Devil Athletics at Arizona State University. Rea...

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Bill Bailey

VP for Sports & Ent


Bill Bailey is a 20-year veteran in sales, marketing and general management at the executive level. With experience ranging from consumer goods to food service to sports management, Bill has proven...

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Juan Garcia at SXSW

Juan Garcia

Chief Strategy & Analytics Officer

Texas Athletics The University of Texas at Austin

Juan is the Chief Strategy and Analytics Officer for Texas Athletics at The University of Texas at Austin. His higher education experience includes previous positions with Wake Forest University as...

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Michael Thompson at SXSW

Michael Thompson

Sr Assoc Athletics Dir for Comm & Mktg

Ole Miss Athletics

Michael Thompson, Jr., joined the Ole Miss Athletics Department in August of 2010 as the Senior Associate Athletics Director for Marketing, Communications and Fan Experience. The Memphis native ov...

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