Amanda Sheldon has an extensive track record building brand advocacy and loyalty for Fortune 100 and start-up companies in healthcare and technology. She joined Medtronic Diabetes in January of 2010, where she has lead the development of digital and communication strategies that ignite and engage people with diabetes and their care partners across their healthcare journey. Amanda was named a Top 40 Healthcare Transformer by Medical Marketing and Media in 2015.

Prior to joining Medtronic, Amanda served as a Senior Vice President of Porter Novelli, where she senior counselor and relationship manager for the medical devices and health information technology practices building educational and awareness campaigns for a broad base of clients. She’s also held marketing and public relations leadership positions at Paracel, Inc., a subsidiary of Celera Genomics, and Price Public Relations.

Amanda holds a BA in English Literature from the University of California, Los Angeles. She volunteers for the Leukemia & Lymphoma Society & JDRF, helps lead a meditation group, and is a mother of two young children.