Presented by: Juice Pharma
How Not to Let the Tail Wag the Healthcare Dog
Saturday, March 12
12:30PM - 3:00PM
110 E 2nd St
The healthcare industry spends a lot of time struggling to move past their current organizational issues to provide what the patient truly needs in a comprehensive and organized fashion. In this Latent Needs Identification Workshop, we will first set the stage by discussing the current ecosystem of patient care and some of its challenges. We will then discuss some common methods to uncover unmet needs during research, followed by an interactive session to create the ideal customer journey map as part of the patient healthcare experience.
Experience Research Dir
After starting a career in geophysics, Susan discovered that she enjoyed visually communicating her data more than she enjoyed researching the science. She has over 20 years of expertise in user ex...Show the rest
After starting a career in geophysics, Susan discovered that she enjoyed visually communicating her data more than she enjoyed researching the science. She has over 20 years of expertise in user experience, working both as a consultant and in-house designer and researcher. She has several years of experience in conducting user research, using a diverse set of research methods from contextual inquiry to ethnography to collaging across industries. Susan has her MS in Human Factors in Information Design at Bentley University, and is now an Adjunct Professor in that program and an Experience Research Director at Mad*Pow in Boston.Hide the rest
VP, Experience Design
As a Creative Director at AbelsonTaylor, I lead the creation of innovative digital experiences that deliver memorable, emotional, and intriguing marketing messages to consumer and physician audienc...Show the rest
As a Creative Director at AbelsonTaylor, I lead the creation of innovative digital experiences that deliver memorable, emotional, and intriguing marketing messages to consumer and physician audiences. Whether speaking to customers through websites, mobile applications, social networks, or even software interfaces, my primary focus is creating simple and concise communications through rich interactivity. Always seeking to push the boundaries of my industry I strive to meld the art of design with the science of technology to create digital experiences that seamlessly immerse customers in the brand’s narrative.
With over 18 years in advertising and marketing in New York, Miami, and Chicago, my roots in traditional advertising and design serve as a solid foundation for my approach to creating digital experiences. In this way, the key elements of my approach––understanding the impact of emerging technologies, focusing on user experience, and designing tactile and emotional interactions––are always based on the core principles of advertising: strategy, storytelling and visualization.
Over the years I’ve maintained a focus on creating integrated digital campaigns for some of the word’s most recognized brands such as: Allstate, The Ritz-Carlton, Kitchen Aid, Jenn-Air, Metromix, Abbott, Ensure, BCBS, Florsheim, Kenmore, Takeda, Eli Lilly, and Amgen. These brand efforts have been executed across a variety of channels including: websites, CRM programs, software platforms, ipad applications, digital platforms, mobile devices, broadcast, video and good old ink on paper.Hide the rest