2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Juice Pharma

How Not to Let the Tail Wag the Healthcare Dog

Saturday, March 12
12:30PM - 3:00PM

JW Marriott
Brazos Room
110 E 2nd St

The healthcare industry spends a lot of time struggling to move past their current organizational issues to provide what the patient truly needs in a comprehensive and organized fashion. In this Latent Needs Identification Workshop, we will first set the stage by discussing the current ecosystem of patient care and some of its challenges. We will then discuss some common methods to uncover unmet needs during research, followed by an interactive session to create the ideal customer journey map as part of the patient healthcare experience.

Hashtags: #sxsw


Susan Mercer

Experience Research Dir


After starting a career in geophysics, Susan discovered that she enjoyed visually communicating her data more than she enjoyed researching the science. She has over 20 years of expertise in user ex...

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Tristen George at SXSW

Tristen George

VP, Experience Design

Abelson Taylor

As a Creative Director at AbelsonTaylor, I lead the creation of innovative digital experiences that deliver memorable, emotional, and intriguing marketing messages to consumer and physician audienc...

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