Presented by: Juice Pharma
How Not to Let the Tail Wag the Healthcare Dog
The healthcare industry spends a lot of time struggling to move past their current organizational issues to provide what the patient truly needs in a comprehensive and organized fashion. In this Latent Needs Identification Workshop, we will first set the stage by discussing the current ecosystem of patient care and some of its challenges. We will then discuss some common methods to uncover unmet needs during research, followed by an interactive session to create the ideal customer journey map as part of the patient healthcare experience.
Presenters
Susan Mercer
Experience Research Dir
MadPow
After starting a career in geophysics, Susan discovered that she enjoyed visually communicating her data more than she enjoyed researching the science. She has over 20 years of expertise in user ex...
Show the restTristen George
VP, Experience Design
Abelson Taylor
As a Creative Director at AbelsonTaylor, I lead the creation of innovative digital experiences that deliver memorable, emotional, and intriguing marketing messages to consumer and physician audienc...
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