2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: HCB Health

Solving Healthcare Challenges with Design Thinking

Sunday, March 13
9:30AM - 12:00PM

JW Marriott
Brazos Room
110 E 2nd St

Often, new products seem interesting and inventive but struggle to gain traction due to misalignment with user needs and contexts. Design Thinking combines understanding of systems, human behavior and continuous learning to provide a process for creating new products and services that meet audience needs and fit conditions, constraints and behaviors that successful solutions must address.

Participants in this session will learn the key principles and techniques in human-centric problem solving that allow teams to find and understand audience needs, generate solution ideas, test hypotheses, and iteratively refine and focus their solutions.

Hashtags: #sxsw


Adam Falat at SXSW

Adam Falat

UX Practice Leader, Digital Health


Adam Falat joined Walgreens in 2011 and leads users experience design and strategy for digital health at the 115-year old company, which recently ranked number 35 on the Fortune 500 list. Adam over...

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Ashley Boyd at SXSW

Ashley Boyd

Business Dev Assoc


Ashley Boyd is on the business development team at Mad*Pow, where she is responsible for forging new relationships with clients across the healthcare ecosystem including payers, providers, pharma, ...

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Michael Jarjour



Michael Jarjour is president and CEO at ODH, Inc., a provider of data analytics solutions for the behavioral health field. Prior to leading ODH, Michael served as vice president, global commerciali...

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