2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Future of Retail: STORY and the New Paradigm

Sunday, March 13
12:30PM - 1:30PM

Westin Austin Downtown
Continental 3
310 E 5th ST

Relying on an ever-changing narrative, STORY the NYC concept shop has built a reputation as one of the most innovative new business models in retail and media. In a two part conversation, founder Rachel Shechtman will discuss how she’s created a business that uses retail as a media channel though a space that takes the point of view of a magazine, changes like a gallery, and sells stuff like a store. Drawing on case studies and examples from across the industry, Rachel will discuss the future of retail as it relates to the store's three pillars: content, commerce, and community as well as the new, experience-grounded paradigm.

Hashtags: #sxsw


Rachel Shechtman at SXSW

Rachel Shechtman



Rachel Shechtman is the founder of STORY, a NYC concept store known for its ever-changing model. A fourth generation entrepreneur, Rachel began her career as a consultant, launching Cube Ventures a...

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