2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Problem Solvers: Scaling Design Thinking for Sports

Saturday, March 12
9:30AM - 10:30AM

Four Seasons
San Jacinto
98 San Jacinto Blvd

This session will share the results from a new experiential dschool class being taught at Stanford in January 2016, and help the audience consider how design thinking could help them solve some of the biggest challenges in sports. In addition to the instructors of the course (Ward Bullard and Araceli Ortiz), the panel will feature current Stanford students who enrolled in our class. The class will feature current student athletes and non-student athletes coming together to improve the sports fan experience and test their user-centered prototypes in a large, captive audience (Stanford Men's Basketball game). We are hoping to inspire more collaborations with academia and athletics.

Hashtags: #sxsw #SXsports


Araceli Ortiz at SXSW

Araceli Ortiz

Head of Mktg Stanford Athletics

Stanford University

Araceli Ortiz joined Stanford Athletics in 2014 and serves as Assistant Athletics Director, Marketing. In this role, Ortiz is responsible for managing the Stanford Athletics brand and setting the m...

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Hayley Witt at SXSW

Hayley Witt


Stanford University

Meghbartma Gautam at SXSW

Meghbartma Gautam


Stanford University

Ward Bullard at SXSW

Ward Bullard

Chair Stanford Athletic Board

Stanford University

Ward Bullard is Vice President of Product Management at SAP, with a focus on User Experience and Design for Sports and Entertainment partners. He is also an instructor at Stanford University’s Hass...

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