2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Soft Wearable Technology for Fashion

Saturday, March 12
5:00PM - 6:00PM

Westin Austin Downtown
Continental 1-2
310 E 5th ST


Discussion centers on the current relationship between fashion and technology. The panel will focus on the exciting potential of new, soft and flexible technologies for the design world as well as manufacturing solutions for the fashion business. Wearable technology is a rapidly growing industry. However, design and stylistic implementations have been, to date, limited by “hard” technologies. Soft tech offers solutions and provides designers with a new tool to easily incorporate the advantages of wearable tech without compromising their artistic vision.

Hashtags: #sxsw #softtech


Ben Cooper at SXSW

Ben Cooper

Sr Mgr Research & Testing

VF Corp Global Innovation

Ben is a passionate product and business developer driven by the need to find practical solutions to real world problems. He is currently Senior Manager of Research & Testing for VF Corporation’s G...

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Dan Steingart


Princeton University

Dan in an Assistant Professor in the Department of Mechanical and Aerospace Engineering and the Andlinger Center for Energy and the Environment. His research is concerned with the intersection of m...

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Julianne Gauron at SXSW

Julianne Gauron

Industrial Designer

Julianne Gauron Consulting

Julianne is a creative problems solver who views technology as a means of connecting us to and accessing our bodies more deeply. She currently consults with fashion, technology and sports apparel c...

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Sabine  Seymour at SXSW

Sabine Seymour

Founder & CEO

Moonlab Inc

Dr. Sabine Seymour is an entrepreneur and researcher focusing on the next generation of wearables and the intertwining of aesthetics and function in our garments. She is described as being an innov...

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