2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Accenture Interactive

Car Shopping: The Final Frontier for Ecommerce

Tuesday, March 15
5:00PM - 6:00PM

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St

Today, you can’t buy a car online from a new-car automobile dealer. All you can do is become a "lead" and get referred to a dealer via a web of third parties. The shopping experience for autos has arguably changed the least in today's hyper-digital landscape, and AutoNation - a $22B company - is on a path to radically disrupting the industry, across its 300+ dealerships. What would the car shopping experience be like if we could select, reserve, price, and sign paperwork all online? How should this very traditional shopping experience evolve? Join us to learn more about what's next in the auto industry: Uber, autonomous cars, car ownership, and real innovation in the auto retail sphere

Hashtags: #sxsw


Abram Sirignano

Managing Dir

Accenture Interactive

Abram is an idea person for brands. Since 1999, he’s been drawing on insights from design, business strategy, sociology and theater to transform how companies interact with humans. Personally and p...

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Famous Rhodes

VP of Digital & Customer Experience


Famous Rhodes is Vice President, Digital & Customer Experience, responsible for the online and store experience for AutoNation.com and the over 300 store sites. Mr. Rhodes joined AutoNation in 201...

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