Jeriad Zoghby is the Managing Director and Global Head of Personalization & Media Optimization at Accenture Interactive. His practice helps companies achieve personalization at scale by providing a full range of services from design & system orchestration to operating model development & managed services. The goal of which is to create digital marketing & interaction experiences uniquely for each individual that allows them to buy & consume what they want, how and when they want it.

Jeriad has spent two decades designing & developing decision management platforms for real-time personalization and customer value management. He also has a PhD in Operations Research, holds multiple patents, and is the co-inventor of Accenture’s artificial intelligence technology for advanced audience planning & segmentation.