2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The New Web Typography

Sunday, March 13
9:30AM - 10:00AM

Austin Convention Center
Room 10AB
531 E 4th St

Most designers think the goal of typography is clarity: to give as unambiguous and uncluttered a vessel for the message being presented to help create understanding. But what if they are wrong? What if better understanding does not come though simplicity of design, but rather by introducing controlled complexity?

Jason reads from his new book "The NEW Web Typography," about new ways of viewing the importance of design that can help aid readers in understanding and remembering what they are reading, not just speed through it.

Hashtags: #sxsw


Jason Cranford-Teague at SXSW

Jason Cranford-Teague

Co-founder|Lead Creative

The CranfordTeague Group

Jason designed the first web based magazine, Computer Mediated Communications, in 1994 and has been at the forefront of digital innovation ever since.

He wrote the first book for designers on C...

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