2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: HowStuffWorks

What the South Has to Say in Today's Digital Age

Sunday, March 13
12:30PM - 1:30PM

412 Congress Ave

Twenty years ago, Outkast’s Andre 3000 declared, "The South's got something to say,” and confirmed the dominance of a new southern sound in hip-hop. Today — from hip-hop to digital innovation — the South's cultural influence has only continued to grow. And thanks to the digital revolution, creatives now have a direct voice that allows them to represent a more authentic and nuanced view of southern culture.

Hear from musicians, authors, a cultural scholar & an Oscar-winning filmmaker about how digital has changed the culture of the south, how it will continue to shift culture in the future, and how the south's historical legacy (good & bad) influences their work today.

Hashtags: #sxsw


Brandon Oldenburg at SXSW

Brandon Oldenburg


Moonbot Studios

Brandon Oldenburg is an award-winning illustrator, designer, sculptor, TCM host and film director.

Since co-founding Moonbot Studios, he has won an Academy Award® for The Fantastic Flying Books ...

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Chuck Reece


Bitter Southerner

Chuck Reece is a founder and the editor-in-chief of The Bitter Southerner — a new kind of online magazine, offering one great story from the South every week. He is also a minority partner in Kredi...

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Joycelyn Wilson


The Four Four Beat Project

Joycelyn A. Wilson, aka Dr. Joyce, is a Hip Hop generation scholar of social and cultural foundations of education. She is an Assistant Professor in the Department of Learning Sciences and Technolo...

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Lee Bains III

Lead Singer

Lee Bains III & The Glory Fires

Lee Bains is the leader of the Birmingham-based rock band, Lee Bains III & the Glory Fires, whose most recent album, “Dereconstructed,” was a pointed exploration of Southern history and modern culture.


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