2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Culinary Innovation: Tracking Food Trends

Saturday, March 12
9:30AM - 10:30AM

The Driskill
The Driskill Ballroom
604 Brazos St


Keeping a close eye on trends is important to professionals across the food landscape: media, restaurants, producers, brands, startups and event organizers, just to name a few, all need to know what's next in food and drink to stay relevant and build successful businesses. As one of the buzziest and fastest changing industries around, we'll discuss the keys to spotting food trends and implementing them in your work, if the food world itself is a trend and if it will it maintain it's place in popular culture for years to come. And who drives food trends anyways? Chefs? Restaurants? Media? "Influencers"? Do consumers drive them from the bottom up? Are brands driving them from the top down?

Hashtags: #sxsw


Damiano Marchetti



Kara Chiles at SXSW

Kara Chiles

Editorial Dir

Whole Foods Market

Kara Chiles is Editorial Director for Whole Foods Market, overseeing Global Brand Content. Kara leads the team responsible for creating all culinary trends, recipe and brand storytelling for in-sto...

Show the rest
Lucie Greene at SXSW

Lucie Greene

Worldwide Dir

J Walter Thompson Intelligence

Lucie Greene recently joined J. Walter Thompson as Worldwide Director of J. Walter Thompson Intelligence, J. Walter Thompson’s forecasting, thought leadership and insight platform. Based in New Yor...

Show the rest
Will Levitt at SXSW

Will Levitt

Festival Dir

Taste Talks/Northside Media Group

Will Levitt started at his first job when he began a catering business at age 13 with his best friend, which he ran for six years outside of Boston. At Wesleyan University, he began writing about f...

Show the rest


Film Badge, Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo