2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Non-Obvious: How To Predict the Future

Sunday, March 13
4:00PM - 4:30PM

Austin Convention Center
Room 10AB
531 E 4th St

What does it really take to predict the future? In this talk based on his WSJ best selling book Non-Obvious, attendees will learn 5 unexpected habits anyone can use to become a better trend curator. In addition, Rohit will also share brand new research from the sixth edition of his popular annual Non-Obvious Trend Report (viewed more than half a million times) revealing 5 key trends changing business in 2016 and beyond. Predicting trends may seem hard, but this session will give you the tools to learn how, and win the future.

Hashtags: #sxsw #nonobviousbook


Rohit Bhargava at SXSW

Rohit Bhargava


Influential Marketing Group

Rohit Bhargava leads the Influential Marketing Group and is an independent marketing expert focused on helping to bring more humanity back to business. He is the best selling author of five books (...

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