2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Four Counterintuitive Methods to Build a Big Brand

Sunday, March 13
12:30PM - 1:30PM

Austin Convention Center
Next Stage
531 E 4th St


In this talk co-founder Henrik Werdelin will tell the story of how Barkbox went from a box business for dogs to a next generation brand for dog parents - and how to build this business meant re-examining how to use an entrepreneurial mindset to connect with millions of dogs lovers globally. Hear how marketing is a skill that everyone in the company is empowered to do, how they took a corporate innovation program and bootstrapped internally to build new great products - and why posting pictures of dogs humping things on Wednesdays are important for building a brand.

Hashtags: #sxsw


Henrik Werdelin at SXSW

Henrik Werdelin


Bark & Co/prehype

Originally from Denmark, Henrik has taken his entrepreneurial prowess across the globe – spending time in London, Copenhagen, Paris, and currently New York. His extensive experience includes servin...

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