Four Counterintuitive Methods to Build a Big Brand
In this talk co-founder Henrik Werdelin will tell the story of how Barkbox went from a box business for dogs to a next generation brand for dog parents - and how to build this business meant re-examining how to use an entrepreneurial mindset to connect with millions of dogs lovers globally. Hear how marketing is a skill that everyone in the company is empowered to do, how they took a corporate innovation program and bootstrapped internally to build new great products - and why posting pictures of dogs humping things on Wednesdays are important for building a brand.
Presenters
Henrik Werdelin
Founder
Bark & Co/prehype
Originally from Denmark, Henrik has taken his entrepreneurial prowess across the globe – spending time in London, Copenhagen, Paris, and currently New York. His extensive experience includes servin...
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