Four Counterintuitive Methods to Build a Big Brand
Sunday, March 13
12:30PM - 1:30PM
Austin Convention Center
531 E 4th St
In this talk co-founder Henrik Werdelin will tell the story of how Barkbox went from a box business for dogs to a next generation brand for dog parents - and how to build this business meant re-examining how to use an entrepreneurial mindset to connect with millions of dogs lovers globally. Hear how marketing is a skill that everyone in the company is empowered to do, how they took a corporate innovation program and bootstrapped internally to build new great products - and why posting pictures of dogs humping things on Wednesdays are important for building a brand.
Bark & Co/prehype
Originally from Denmark, Henrik has taken his entrepreneurial prowess across the globe – spending time in London, Copenhagen, Paris, and currently New York. His extensive experience includes servin...Show the rest
Originally from Denmark, Henrik has taken his entrepreneurial prowess across the globe – spending time in London, Copenhagen, Paris, and currently New York. His extensive experience includes serving as Entrepreneur in Residence at Index Ventures, a leading venture capital firm, where he worked with start-ups that turned into household names like Rent the Runway and DropBox. He was formerly the Vice President of Product Development and Strategy for MTV Networks International, and he was named one of Fast Company's 100 Most Creative People.
Henrik is the co founder of Bark & Co and also partner at Prehype, where he and a group of international entrepreneurs work with companies like GE and Lego to help them innovate like start-ups.Hide the rest